01  
Overview

Who We Are

We are a team of dentists, lab owners, and world-class engineers that came together in 2018 to accomplish an ambitious goal: to make digital dentistry more accessible to the 80% of practices using traditional impressions. Too many dentists are priced out of purchasing an intraoral scanner despite wanting to improve their practices. We made it our mission to change that.

Samuel Ballard
CEO
Mike Trout
COO
Jesse Clemens
CFO
Jesse Clemens
CFO
Jesse Clemens
CFO
Our Tenets

Clear

The dental technology industry is rife with companies, products and brands that are bloated, overcomplicated and hard to understand.  Ori is a contrast to this in that from our motive to our products we are refreshingly clear and easy to understand.

Human

Typical medical equipment companies have lost touch with the end user through the many layers of distributors and sales people. Ori is human first, every touch point with the brand you’re dealing with a human.

Inventive

We’re cutting edge, top of the line, but we’re also inventive constantly learning, and constantly curious. Inventive in how we make, sell, and use our product. We strive to fix the problem as opposed to improving existing solutions.
The Symbol
The Grid
Creating a good layout is as simple as 
using math. Ori’s layout is based upon 
a grid using multiples of two. Here are some examples of the grid in 16x9 and 1x1.
For Example
Typography
The typography is technological, modern and human. The type sizing is based on an 8px system font sizes should be determined using multiples of 8px.

Headlines

ABC Diatype Regular

Body

The typography is technological, modern and human. The type sizing is based on an 8px system font sizes should be determined using multiples of 8px.
Colors
The brand colors are timeless, sleek and allow the product to fit naturally into the dentist’s own personal brand and office. These main colors will be used in tandem with utility based secondary colors as needed.
Black
Sonic Silver
Gray
Light Gray
Platinum
Cultured

Learn more about Ori